#1 We will define the problem and a way to measure it. #2 We develop solutions that once implemented should... #3 move the control metric we defined.
The problems I help solve tend to be reaching a larger audience, converting them more, increasing their ticket, and making them repeat and love our brand.
These problems can be solved easily if we connect our clients' stories and journeys, with how our brand helps them.
Our work was always so good, that our clients want to keep it for themselves.
After 17 years of marketing strategy experience, I learned a few things. Maybe my experience (mistakes were made) and creativity can positively impact your business.
“We grew thanks to Martín's help, and I will never say how.”
Our service guarantees results. We’ll impact your key business metrics, or you get your money back.
So, whether you need help starting a brand, improving your client’s UX, your lifecycle strategy, integrating a CRM, activating new acquisition channels, creating real-time dashboard metrics, or optimizing your copywriting to increase sales, my team and I got you covered.
☕ Let's have coffee and get to know each other.
“Martín did us a little audit and recruited for us 3 profiles (User acquisition, Account manager and Sales dev representative) that are leading our inbound and outbound growth with positive results.”
Every client has a life cycle journey
Starts when they first see or hear from us (moment known as ZMOT).
To then experience becoming our clients, and consuming our product/service. Becoming potential fans and ambassadors of our brands.
Until they "cancel" or stop consuming our product/service.
Knowing this, there are ways to improve each phase. We can choose one, optimize it with specific techniques, and watch it improve.
“One time we focused on converting my clients into my fans. Now my clients take selfies showing our services, promoting our business for free to their friends and family.”
Is one simple method to engineer a sales machine, starting at capturing the attention of your clients, up to making them loyal fans of your brand.
Transitioning a subscriber to an evangelist through the funnel requires a methodical, step-by-step approach.
“For example: I bring attention to myself with this website style. If you are reading this, I succeeded on it (Yey! 🎈), but. Will you keep reading? Will you book a meeting? Will you show up to the meeting? Will it make any sense us working together? Will you tell your friends how amazing I am? Will you get my point?...🍿”
If you are a b2b saas, a restaurant, ecommerce, a small shop, an AI startup, or a freemium app... Perhaps I have helped your competitor already 🤫
“My services are similar to long-tail SAAS strategy: Y try giving to the small companies (you), what only enterprise clients can afford.”
My experience spans across top-tier business schools in Barcelona, such as ESADE, EAE, EU and LaSalle. Here, I've had the privilege of inspiring future leaders sharing my experience.
*I teach my students the power of NPS, and I'm proud to have an 8.7 rating from them so far!
“If you can't explain it simply, you don't understand it well enough.”
I want to create real relationships and have face-to-face meetings. You're welcome to join me at my HQ in Norrsken Offices, or I can visit your offices in Barcelona.
“Why❓ Because this journey will require time, numerous meetings, and a significant investment in our collaboration. While we’ll be surrounded by screens, I believe in the power of face-to-face interactions. Let’s roll up our sleeves and work together in person. 🚀👨🚀.”
"I worked with some of the best founders and brands from Barcelona. Want to know which ones? Say hi!"
This is your chance to secure a discovery meeting and get to know each other.
I caught your eye, maybe even a smile? You are reading me, that's a good sign. Trust your instincts — let's connect and say hi!
Martín Morillo Victorero
Marketing Commander