Marketing Consultant
I build apps, websites and marketing campaigns.
🎙️Houston? What is your problem?
I helped this brands grow.
After 17 years of marketing strategy experience, I learned a few things. Maybe my experience (mistakes were made) and creativity can positively impact your business.
“We increased our conversion rate to paying customers by 39% thanks to Martín's advise on UX and UA. He requested 3 changes, but one moved all the nidle”
I teach too. I love it, as much as consulting.
My experience spans across top-tier business schools in Barcelona, such as ESADE, EAE, EU and LaSalle. Here, I've had the privilege of inspiring future leaders sharing my experience.
*I teach my students the power of NPS, and I'm proud to have an 8.7 rating from them so far!
“If you can't explain it simply, you don't understand it well enough.”
My method: To the mooon! But step by step
#1 We will define the problem and a way to measure it. #2 We develop solutions that once implemented should... #3 move the control metric we defined.
The problems I help solve tend to be reaching a larger audience, converting them more, increasing their ticket, or making them repeat and emotionally connect to the brand.
These problems can be solved easily if we connect our clients' stories and journeys, with how our brand helps them.
Growth Strategy
Our service guarantees results. We’ll impact your key business metrics, or you get your money back.
So, whether you need help starting a brand, improving your client’s UX, your lifecycle strategy, integrating a CRM, activating new acquisition channels, creating real-time dashboard metrics, or optimizing your copywriting to increase sales, my team and I got you covered.
☕ Let's have coffee and get to know each other.
“Martín did us a little audit and recruited for us 3 profiles (User acquisition, Account manager and Sales dev representative) that are leading our inbound and outbound growth with positive results.”
Improving life cycles
Every client has a life cycle journey
Starts when they first see or hear from us (moment known as ZMOT).
To then experience becoming our clients, and consuming our product/service. Becoming potential fans and ambassadors of our brands.
Until they "cancel" or stop consuming our product/service.
Knowing this, there are ways to improve each phase. We can choose one, optimize it with specific techniques, and watch it improve.
“We focused on converting clients into fans. Now my clients share 10X more selfies, promoting us to their friends and family.”
Funnel Strategy
Is one simple method to engineer a sales machine, starting at capturing the attention of your clients, up to making them loyal fans of your brand.
Transitioning a subscriber to an evangelist through the funnel requires a methodical, step-by-step approach.
“For example: I bring attention to myself with this website style. If you are reading this, I succeeded on it (Yey! 🎈), but. Will you keep reading? Will you book a meeting? Will you show up to the meeting? Will it make any sense us working together? Will you tell your friends how amazing I am? Will you get my point?...🍿”
What's your business?
If you are a b2b saas, a subscription or freemium app... Perhaps I have helped your competitor already 👀
“My services are similar to a long-tail SAAS strategy: I offer early stage startups, only what enterprise could afford.”
Only in Barcelona
I want to create real relationships and have face-to-face meetings. You're welcome to join me at my HQ in Norrsken Offices, or I can visit your offices in Barcelona.
“Why❓ Because this journey will require time, numerous meetings, and a significant investment in our collaboration. While we’ll be surrounded by screens, I believe in the power of face-to-face interactions. Let’s roll up our sleeves and work together in person. 🚀👨🚀.”
"I worked with some of the best founders and brands from Barcelona. Want to know which ones? Say hi!"
⚠️ Fully booked until March 2026 ⚠️
Let's have coffee before? Q4 is next to the corner.
😳 Admit it
I caught your eye, maybe even a smile? You are reading me, that's a good sign. Trust your instincts — let's connect and say hi!
Martín Morillo Victorero
Marketing Commander